Case Study: Discovery Design saves 7.82% in ad spend and improves traffic quality by 6.16% with Lunio

Discovery Design Saves Ad Spend & Time With Lunio

Discovery Design, a web design and marketing agency in Durham, UK, faced growing click fraud and invalid traffic on several high‑spending PPC accounts that threatened client budgets and ROI. They selected Lunio’s automated click‑fraud protection platform to stop malicious clicks and replace unsustainable manual IP exclusions.

Lunio deployed real‑time fraud detection, fast live‑chat support and ongoing data analysis to protect campaigns, freeing Discovery Design from manual monitoring. As a result, Discovery Design reported 7.82% saved per client campaign and a 6.16% improvement in traffic quality, preserving ad spend and improving campaign performance.

Discovery Design

James Addison

Chief Executive Officer