Case Study: Digital Media Team achieves higher-quality traffic and £1,500/month ad savings with Lunio

Digital Media Team Saves Ad Spend & Time With Lunio

Digital Media Team, a Manchester-based digital marketing agency, needed a way to stand out in a highly competitive PPC market while protecting client ad spend and ensuring accurate campaign data. They turned to Lunio, using its automated click-fraud and invalid-traffic detection platform to add a unique selling point and better reporting for clients.

Lunio’s machine‑learning platform ran in the background to identify and filter invalid traffic, freeing the team to focus on campaign management. Lunio detected 5.7% invalid/suspicious traffic (about £1,500 saved per month) and lifted traffic quality by ~3%, prompting Digital Media Team to include Lunio as a standard, no‑cost add‑on for clients.

Digital Media Team

Lauren May Kelley

Head Of PPC