Case Study: Clickoo saves £16k in ad spend and boosts traffic quality by 8% with Lunio

Clickoo Saves Ad Spend & Time With Lunio

Clickoo is a multilingual PPC agency operating across 30+ markets from Manchester and Los Angeles that was losing budget and skewing client data to global click fraud. To stop illegitimate clicks and protect ad spend, Clickoo trialed and then adopted Lunio’s click-fraud detection and real-time protection service to monitor its clients’ accounts.

Lunio’s solution detects, blocks, and blacklists malicious clicks in real time, giving Clickoo clean data and freeing the team to focus on campaign work. As a result of using Lunio, Clickoo found up to 8% of clicks were illegitimate, saved £16k in ad budget in one quarter, improved traffic quality by over 8%, and now confidently offers Lunio to all new clients.

Clickoo

Natalie McKenzie-Buksh

Partnerships Manager