Case Study: Clickoo achieves 8% higher traffic quality and significant ad savings with Lunio

Clickoo saves £16k per quarter by blocking 8% illegitimate clicks with Lunio

Clickoo, a multilingual PPC agency, was unaware of the full scale of the global ad fraud crisis and its impact on client campaigns. The agency needed to stop malicious click activity to protect its clients' ad budgets and maximize campaign potential. They turned to Lunio for a solution.

Lunio provided its click fraud detection service, which monitored Clickoo's client accounts in real-time to detect, block, and blacklist illegitimate clicks. This allowed Clickoo to save an average of £16,000 per month in ad budget and improve traffic quality by over 8%. With concrete data from Lunio, the agency gained the confidence to discuss ad fraud with clients and now offers the service to all new clients as a key differentiator.

Clickoo