Case Study: Circus PPC increases traffic quality and saves £10,850 per month with Lunio

Circus saves £10,850 per month and boosts traffic quality by 10.2% with Lunio

Circus PPC, a leading UK PPC agency, was facing a significant challenge with invalid and fraudulent clicks impacting their clients' large ad spend budgets and lead generation. Despite a common belief that Google handled click fraud, Commercial Director Ahmed Chopdat identified it as a major problem, particularly for their online retail clients. This led them to seek a dedicated click fraud protection solution, which they found through the vendor Lunio.

Lunio implemented its click fraud protection platform through a referral partnership with Circus. This allowed Circus's clients direct access to Lunio's services while enabling the agency to monitor results. The solution identified a substantial amount of invalid traffic, leading to major savings and improved campaign data. For one client alone, Lunio identified 18% invalid click activity, resulting in monthly savings of £10,850 and a 10.2% increase in traffic quality.

Circus