Case Study: Circus PPC achieves £10,850/month ad spend savings and 10.2% improved traffic quality with Lunio

Circus Gets The Most Out Of Their Paid Ads With Lunio

Circus is a UK PPC agency established in 2009 that specializes in retail and e-commerce (clients include DotcomBlinds and Nordic House). They faced significant budget and lead-generation losses from invalid and fraudulent clicks across large monthly ad spends, so they looked for click-fraud protection software and chose Lunio.

Lunio provided its click-fraud protection platform via a referral partnership and free traffic audits, with clients adding Circus as users so both parties can monitor campaigns; Lunio identified 18% suspicious/invalid clicks for one client, saving £10,850 in ad spend per month and delivering a 10.2% increase in traffic quality. By removing bad traffic with Lunio, Circus now works from cleaner data to optimize campaigns and improve conversion rates.

Circus

Ahmed Chopdat

Commercial Director