Case Study: Canto Achieves $350,000 Pipeline Increase with Lunio

Canto increases qualified pipeline generation by $350,00 in first two months

Canto, a digital asset management provider serving brands like Gymshark, LinkedIn, and Columbia University, was struggling with suspicious paid search conversions that were polluting analytics and making it harder to forecast revenue. The issue was hurting lead quality and limiting the company’s ability to build a reliable qualified pipeline.

Canto implemented Lunio’s traffic protection and tracking script to analyse paid search clicks and identify invalid traffic, which was traced largely to a BrandVerity bot. After adjusting campaigns based on Lunio’s recommendations, invalid traffic fell from 13.78% to 2.87%—a 79.17% reduction—while Canto saved $67,400 in ad spend per month and increased pipeline by $350,000 in the first two months.

Canto

Mandee Richards

Head of Marketing