Case Study: BlendJet achieves $4,000/month ad spend savings and a 3.6% traffic-quality boost with Lunio

Blendjet Get The Most Out Of Their Ad Campaigns With Lunio

BlendJet, the #1 selling portable blender brand online, faced a growing problem of invalid clicks on their Google Ads—from bots, competitors, and even loyal customers—draining ad spend and skewing campaign data. Looking for a solution to identify and block unwanted traffic, BlendJet discovered Lunio through the ProfitWell Stimulus Package and signed up for a free traffic audit before deploying Lunio’s click‑blocking/traffic‑filtering platform in April 2020.

Lunio’s platform automatically identified and blocked invalid or suspicious clicks—at times flagging ~1,000 invalid clicks per day and consistently blocking about 9% of clicks monthly—allowing BlendJet to stop paying for non‑valuable traffic and focus on clean data. The result: roughly $4,000 saved per month, a 3.6% increase in traffic quality, fewer clicks from non‑target locations, and materially improved ROI and return on ad spend thanks to Lunio.

BlendJet

Ryan Pamplin

Chief Executive Officer