Case Study: BiGDUG cuts ad waste and saves £18,266 in month one with Lunio

BiGDUG drives down cost of sale and save £18,266 in first month

BiGDUG, the UK’s leading online retailer for industrial warehouse racking and garage shelving, was scaling paid search spend but seeing lower-than-expected profitability. The company struggled with fluctuating Cost of Sale, making revenue growth through paid search less predictable.

BiGDUG implemented Lunio’s click fraud/invalid traffic protection to identify and reduce wasted spend in its campaigns. With Lunio in place, BiGDUG saved £18,266 in the first month and saw 4.77% of clicks flagged as invalid, alongside improved conversion rates, higher average order values, and stronger overall paid search performance.

BiGDUG

Paul Harvey

Head of PPC