Case Study: Atomic Marketing achieves 5%+ ad-spend savings and £1,500 every 3 months with Lunio

Atomic Marketing Saves Ad Spend & Time With Lunio

Atomic Marketing, a London-based digital marketing agency, faced underperforming Google Ads campaigns—high click-through rates but low conversions—that led them to suspect click fraud. To address this, Atomic Marketing engaged Lunio for click monitoring and click-fraud protection.

Lunio’s simple setup (two-week free observation then switch to protection) quickly confirmed large volumes of illegitimate clicks, revealing ~£500/month of fraud for one client versus Google’s £50–£100 estimate. By deploying Lunio across its accounts, Atomic Marketing cut ad spend waste by over 5% and saved about £1,500 every three months, improved conversion rates, and gained real-time blocking plus responsive customer support from Lunio.

Atomic Marketing

Dale Powell

Managing Director