Case Study: Much Better Adventures reduces CPA and invalid traffic with Lunio

Much Better Adventures reduces CPA by 12% & cuts invalid traffic by 68% with Lunio

Much Better Adventures is an online adventure travel platform that relies heavily on paid media to reach high-intent travelers. Facing questionable Meta performance, low-quality clicks, and signs of invalid traffic that were hurting conversion rates and wasting budget, the team turned to Lunio, an invalid traffic (IVT) protection and traffic quality solution.

Using Lunio across Google, Meta, and Bing, Much Better Adventures filtered out IVT, protected spend, and used Lunio’s insights to make faster channel decisions. The results included a 68.29% reduction in invalid traffic, a 12.16% decrease in CPA, and a 4% increase in conversion rate, with the company estimating a 5x return on investment from Lunio.

Much Better Adventures

Dan Bloomfield

Head of Performance Marketing