Case Study: KURU Footwear improves branded search performance with Lunio

KURU Footwear drives 30% increase in branded search revenue with Lunio

KURU Footwear, a direct-to-consumer footwear brand focused on foot pain relief, was expanding beyond bottom-of-funnel acquisition into awareness channels like YouTube, Display, and Demand Gen. As spend scaled, the team became concerned about traffic quality, rising CPA, and possible invalid traffic affecting performance. They turned to Lunio for help investigating and protecting paid media efficiency.

Lunio provided a traffic audit and ongoing invalid traffic protection across Google and Bing, helping KURU monitor traffic quality with minimal setup and regular account support. In the first 90 days, KURU saw a 32% decrease in invalid traffic rate, and over 2024–2025, branded search delivered a 30% increase in revenue per $1 spent, a 50% increase in session growth, and a 25% decrease in cost-per-session.

KURU Footwear

Tanner Parsons

Paid Search & Shopping Manager