Case Study: PLAION boosts conversion rates and cuts invalid traffic with Lunio

How PLAION boosted conversion rates by 15% and cut wasted ad spend with Lunio

PLAION, a global video game publisher and distributor, needed to improve the quality of its paid media traffic during major launch windows. The team noticed suspiciously high click-through rates and suspected invalid traffic was inflating performance across channels like Google, Meta, TikTok, and Reddit, but they lacked the tools to properly validate and diagnose the issue.

PLAION implemented Lunio’s traffic protection and monitoring to identify, validate, and exclude invalid traffic across campaigns and regions. With Lunio, PLAION reduced invalid traffic from 50% in some Google territories to 2–3%, achieved a 42.47% decrease in IVT on protected traffic, and saw a 15% uplift in conversion rates, helping improve attribution accuracy, protect budget efficiency, and support stronger launch performance.

PLAION

Nico De Oliveira Carvalho

Digital Paid Media Data Analyst