Case Study: Equity Bank boosts business banking leads with Lundmark's integrated marketing campaign

Equity Bank generates new leads with Lundmark's COVID-19 business banking campaign

Equity Bank, a regional financial institution, sought to differentiate its service-oriented approach from larger banks and promote its business banking offerings following a successful pandemic-era lending program. The vendor, Lundmark, was challenged to develop an integrated marketing campaign targeting business owners across the bank's footprint.

Lundmark developed a campaign themed around the question, "Where is your bank right now?" which suggested businesses evaluate their current banking support. This creative was executed across digital, social, print, and direct mail channels, directing audiences to a landing page for lead acquisition and conversion. The campaign successfully created a market buzz and generated new leads for Equity Bank's commercial team, helping to stimulate its strategic growth plans.

Equity Bank