Case Study: Casey’s General Stores achieves private label ice cream success with Lundmark

Casey’s General Stores launches Happyness by the Pint with Lundmark and explores additional flavors

Casey’s General Stores, a major U.S. convenience store retailer, sought to grow its private brand portfolio by launching a new line of premium ice cream. They partnered with the vendor Lundmark to develop a complete private-label package design solution that would create a trusted and appealing brand.

Lundmark developed the "Happyness by the Pint" brand name and designed packaging with a fun, scripted logo and appetite-appealing photography. The solution utilized Casey’s signature red color to ensure shelf standout and brand connection. The Lundmark-designed product line was a major success, resonating strongly with consumers and leading to plans to expand the offering with additional flavors.

Casey’s General Stores