Case Study: WA3RM advances circular industrial food production with Lundgren+Lindqvist’s visual identity

WA3RM grows 8,000 tonnes of tomatoes a year with Lundgren+Lindqvist

The customer, Wa3rm, is a global leader in developing large-scale projects that turn industrial waste into valuable resources. Their challenge was to establish a compelling visual identity that communicated their mission of advancing industrial circularity. They engaged the design studio Lundgren+Lindqvist for this purpose.

Lundgren+Lindqvist redesigned Wa3rm's visual identity, introducing a comprehensive new design system that included a wordmark, symbol, and typography. The solution featured subtle references to the pipes central to Wa3rm's operations and elements of fluidity. A notable application was a limited-edition tomato box giveaway, produced from the same mill that supplied the project's waste heat, perfectly embodying the circular narrative. Lundgren+Lindqvist's work supported Wa3rm's mission to demonstrate a future without waste, with their first facility producing 64 million tomatoes annually.

Wa3rm