Case Study: Snow Beach achieves a bold new visual identity with Lundgren+Lindqvist

Snow Beach redesigns its identity and website in 2017 with Lundgren+Lindqvist

Snow Beach, a film production company based in Los Angeles, commissioned the design studio Lundgren+Lindqvist to undertake a complete redesign of their visual identity. Their challenge was to create a new logotype, typographic system, stationery set, and a new website that would reflect the company's distinctive style of dystopian urban environments.

Lundgren+Lindqvist developed a bold identity built around a bright red, black, and silver chrome color scheme. The solution featured a deconstructed typographic system that breaks up words and a custom marque used throughout the identity and website. The resulting stationery was printed on durable, water-resistant paper with specialty varnishes, and the new website provided an immersive experience for showcasing their video work. The vendor, Lundgren+Lindqvist, successfully delivered a cohesive and impactful visual identity that resonated with the client's brand.

Snow Beach