Case Study: O/O Brewing creates standout anniversary beer packaging with Lundgren+Lindqvist

O/O Brewing sells out anniversary releases in hours with Lundgren+Lindqvist

The craft brewery O/O Brewing sought distinctive and functional packaging for its exclusive annual anniversary beer releases. Lundgren+Lindqvist was engaged to create a packaging design solution that would make the products stand out on the shelf while also providing practical benefits for the beer's storage.

Lundgren+Lindqvist designed a unique paper wrap packaging concept featuring manually distorted typography on the outside and a dense, textural pattern on the inside. This design not only signaled the beer's exclusive nature but also effectively blocked UV light. The solution was highly successful, with each new release in the series selling out within hours at Sweden's Systembolaget stores, demonstrating its wild popularity among beer enthusiasts.

O/O Brewing