Case Study: O/O Brewing achieves a more consistent packaging system with Lundgren+Lindqvist

O/O Brewing expands packaging across Europe and Asia over 2020-2022 with Lundgren+Lindqvist

O/O Brewing, a growing brewery with expanding exports, faced a challenge in maintaining a consistent and focused labeling approach for its beers, especially as it shifted its primary packaging from bottles to cans. The vendor, Lundgren+Lindqvist, was engaged to provide a packaging design solution to address this need.

Lundgren+Lindqvist created a new modular label system built around a clear architecture, featuring a prominent black stripe for the beer name and an expanded canvas for artist collaborations. This design scaled seamlessly across different packaging formats, ensuring consistency and maximizing the impact of the artwork. The solution successfully modernized O/O Brewing's packaging for its new can format while retaining its established artistic identity.

O/O Brewing