Lundgren+Lindqvist
84 Case Studies
A Lundgren+Lindqvist Case Study
Edouard Malingue Gallery, a contemporary art gallery in Hong Kong, approached Lundgren+Lindqvist for a comprehensive redesign of its visual identity to coincide with its expansion into a new, larger space. The challenge was to create a new cohesive brand system that reflected the gallery's prestigious and forward-thinking ethos.
Lundgren+Lindqvist developed a unique identity centered on the number three, featuring a core "Trisection" graphic and a bespoke typeface, Malingue Grotesk. This system was applied across all print and digital applications, including a new website built on a flexible three-column grid. The solution provided a precise and elegant framework that put the gallery's content and artists' work in focus, supporting its global audience with multi-language functionality and an intuitive user experience.