Case Study: Edouard Malingue Gallery elevates its visual identity and website with Lundgren+Lindqvist

A Lundgren+Lindqvist Case Study

Preview of the Edouard Malingue Gallery Case Study

Edouard Malingue Gallery launches a 6,000 sq ft identity and website with Lundgren+Lindqvist

Edouard Malingue Gallery, a contemporary art gallery in Hong Kong, approached Lundgren+Lindqvist for a comprehensive redesign of its visual identity to coincide with its expansion into a new, larger space. The challenge was to create a new cohesive brand system that reflected the gallery's prestigious and forward-thinking ethos.

Lundgren+Lindqvist developed a unique identity centered on the number three, featuring a core "Trisection" graphic and a bespoke typeface, Malingue Grotesk. This system was applied across all print and digital applications, including a new website built on a flexible three-column grid. The solution provided a precise and elegant framework that put the gallery's content and artists' work in focus, supporting its global audience with multi-language functionality and an intuitive user experience.


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