Case Study: 3M improves internal processes and boosts dentist campaign ROI with Lundegaard

3M boosts campaign effectiveness by 230% with Lundegaard

The customer, 3M, is a global manufacturing company with an extensive product portfolio. Their challenge was to optimize internal processes for employees and to effectively promote a new professional product for dentists. The vendor, Lundegaard, was engaged to help address these challenges.

Lundegaard developed a web application built on Spring Boot and React to allow 3M employees to clearly search and filter over 30,000 products. For the product launch, Lundegaard conducted a competitive analysis to define unique selling propositions and then optimized an online campaign through testing. As a result, Lundegaard increased the campaign's effectiveness by 230%, measured by click-through rate and return on investment.

3M