Case Study: Tag! creates a stronger, more engaging fundraising experience with LunarLab

Tag! improves fundraising clarity across 3 experiences with LunarLab

Tag!, a fundraising platform startup for youth sports, partnered with UX design vendor LunarLab to improve its web application. Their challenge was that the existing experience, which served teams, coaches, and sponsors, lacked clear hierarchy and visual energy. This made it difficult for users to understand fundraising progress and for sponsors to convert, ultimately hindering the platform's effectiveness.

LunarLab implemented a solution through product strategy, UX design, and UI design services. They conducted a UX audit and workshop to align on priorities before creating high-fidelity designs for the team, coach, and sponsor experiences. The redesign brought in more of Tag!'s brand personality, clarified key metrics, and created a stronger conversion path for sponsors. While post-launch results are not yet available, the new designs provide a more cohesive and engaging foundation intended to improve usability and sponsor conversion for Tag!.

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