Case Study: Oakstone boosts engagement with LunarLab's gamified MKSAP Audio Companion redesign

Oakstone modernizes MKSAP Audio Companion with LunarLab for 45 years of CME learning

Oakstone, a leading provider of continuing medical education content, needed strategic guidance to transition their MKSAP 19 Audio Companion product into a subscription service and introduce gamification to make the app more engaging. They partnered with the vendor LunarLab for product strategy, UX/UI design, and a gamification strategy to address these challenges.

LunarLab redesigned the user experience to include a sticky audio player, progress tracking, and CME credit tracking. They implemented a gamification strategy inspired by successful learning apps, introducing elements like quizzes, badges, and streaks to increase user engagement and retention. The solution created a more seamless and satisfactory audio learning app for Oakstone's customers.

Oakstone