Case Study: Naughty But Nice Kettle Corn Co. improves website navigation and e-commerce with LunarLab

Naughty But Nice Kettle Corn Co. improves site navigation and e-commerce with LunarLab

Naughty But Nice Kettle Corn Co, a local Birmingham business, needed to improve its website to better guide customers, increase the visibility of its catering and fundraising services, and enhance its difficult e-commerce experience. To meet these challenges, the company engaged LunarLab for UX design and product strategy services.

LunarLab redesigned the website's information architecture, creating a new site map and a mega menu under the Shop tab to prominently feature product flavors. The vendor introduced clear navigation for Catering and Fundraising and completely redesigned product pages to allow customers to shop by flavor first. These changes by LunarLab created a more intuitive path for customers, making it easier to find products and place orders online.

Naughty But Nice Kettle Corn Co