Case Study: Moxi achieves flexible on-demand childcare with LunarLab

Moxi builds a responsive childcare marketplace with LunarLab to help 70,000 programs at risk

Moxi, a local startup in Birmingham, Alabama, sought to disrupt the childcare industry with a responsive web app that creates a flexible marketplace for unused daycare days. Their challenge was designing an intuitive product for a complex three-sided marketplace involving releasing families, booking families, and childcare centers, all while carefully balancing supply and demand. LunarLab was engaged to provide UX design, UI design, and product strategy workshop services to tackle this.

LunarLab designed a scalable MVP with a user-friendly booking flow that allowed families to book multiple days for multiple children in a single checkout. The solution also enabled releasing families to offer their unused days in just a few clicks. The result was an intuitive platform that builds trust with users, helps prevent childcare deserts, and provides a crucial new revenue stream for childcare centers. LunarLab's strategic partnership was praised by Moxi's CEO for taking the business to the next level.

Moxi