Case Study: Mealvana improves meal planning app onboarding with LunarLab

Mealvana revamps onboarding in 1 month with LunarLab

Mealvana, a startup developing a meal planning app, needed to improve its user onboarding experience ahead of its initial app store launch. The company partnered with LunarLab for UX design, UI design, and lightweight branding services to create a more engaging first-time user flow.

LunarLab redesigned the onboarding process by breaking a single overwhelming information screen into a more visual, step-by-step flow complemented by custom illustrations. This solution provided an improved and engaging experience for new users. As a result of the collaboration, Mealvana's cofounder stated that the design helped them stand out and win the Alabama Launchpad competition. LunarLab delivered wireframes, high-fidelity mockups, a prototype, and a style guide.

Mealvana