Case Study: Unilever improves decision-making on innovation with Lumivero's DecisionTools Suite

Unilever Uses DecisionTools Suite Software to Inform Decisions on Innovation

Unilever, a global supplier of fast-moving consumer goods, faced the challenge of making complex, high-stakes decisions regarding its extensive innovation portfolio amidst significant uncertainty and organizational complexity. To address this, the company turned to Lumivero and implemented its DecisionTools Suite software to bring structure and probabilistic analysis to its decision-making process.

Lumivero’s solution, centered on the @RISK and PrecisionTree applications, became the core of Unilever's formalized Decision-Making Under Uncertainty (DMUU) approach. This provided project teams with the clarity and analytical tools to evaluate risks and opportunities through Monte Carlo simulation and decision tree analysis. As a result, Lumivero’s software helped increase the quality and speed of decision-making, improved Unilever's market agility, and became a standard requirement for all major innovation and strategic projects.

Unilever

Andrew Evans Unilever

Decision Analyst