Case Study: Procter & Gamble improves investment decision-making with Lumivero’s @RISK and PrecisionTree

Procter & Gamble Uses @RISK and PrecisionTree World-Wide

Procter & Gamble, a global consumer goods corporation, needed to improve its process for modeling complex investment decisions involving significant uncertainty. To address this challenge, they turned to Lumivero's decision-making tools, specifically @RISK and PrecisionTree.

Lumivero provided a solution where P&G trained over a thousand employees worldwide on @RISK for a wide range of investments and later rolled out PrecisionTree to value complex, sequential decisions. This implementation by Lumivero significantly increased the quality of decision-making, helping project teams think clearly and act decisively. The tools were instrumental in breaking down complex projects, understanding uncertainties, and ultimately making superior decisions that impacted shareholder value.

Procter & Gamble

Bob Hunt

Associate Director for Investment Analysis,