Case Study: PPHE Hotel Group boosts engagement with Luminous online reporting

PPHE boosts engagement 66% with Luminous

PPHE Hotel Group, a prominent international hospitality real estate group, partnered with Luminous to evolve its digital annual reporting. The challenge was to transform their traditional financial reporting into a more dynamic, digital-first experience that would effectively showcase the vibrancy of their brand and expanding hotel portfolio to investors and stakeholders.

Luminous created an immersive, single-page online report featuring bold styling, animations, and interactive elements like parallax scrolling to highlight key performance indicators and achievements. The solution repurposed long-form content into digestible online highlights and incorporated engaging videos. This approach led to a highly successful outcome, including a 66% increase in engagement compared to their 2022 edition and awards for Best Online Annual Report and Most Effective Communication of Investment Proposition.

PPHE Hotel Group