Case Study: Ocado clarifies its tech-led growth story with Luminous

Ocado reduces report length by 50 pages with Luminous

Ocado, having transitioned from an online grocer to a tech business, faced the challenge of creating an investment report that clearly communicated its complex new model, showcased innovation and growth, and streamlined content without losing substance. They enlisted the vendor Luminous to help reframe their strategic story.

Luminous worked with Ocado to reframe its business narrative and reimagine its model to show value creation across its divisions, underpinned by a new sustainability framework. Through a collaborative 'Cut the Clutter' workshop, Luminous streamlined messaging, removed duplication, and reduced the report size by 50 pages. The result was a concise and confident report that brought Ocado's vision to life, reinforced its position as a technology leader, and built investor confidence in its long-term growth.

Ocado