Case Study: Lidl brings sustainability to life with Luminous’s Beyond the Basket report

Lidl delivers a fully GRI-aligned sustainability report with Luminous

Lidl, a major global retailer, wanted to credibly communicate its sustainability progress and address misconceptions that its low prices were at odds with ethical practices. They partnered with the vendor Luminous to produce a transparent and engaging sustainability report that would showcase their commitment to affordability and positive impact.

Luminous developed the "Beyond the Basket" report for Lidl, seamlessly integrating their new brand identity with warm photography and custom data visualizations. The solution provided a flagship piece of communication that turned Lidl's commitments into clear proof points, achieved full GRI alignment, and served as a platform to activate the next phase of their sustainability strategy.

Lidl