Case Study: Focusrite creates a unified, modern brand and digital experience with Luminous

Focusrite refreshes brand and website with Luminous for a modern multi-channel comms suite

Focusrite, a leader in global audio technology, faced the challenge of presenting a consistent story across its multiple channels after a period of transformational growth. The company engaged vendor Luminous to revitalize its communications suite, which involved refreshing its brand and redesigning its corporate website and reports to better unify its portfolio and highlight its innovation.

Luminous conducted a strategic workshop to refine the brand story and developed a new design system including a bold typeface, vibrant color palette, and tone of voice guidance. This informed the creation of a new corporate website with improved navigation and optimized landing pages. The solution delivered a modern, joined-up multi-channel comms suite that strengthens Focusrite's innovation story and provides an engaging digital experience for all audiences.

Focusrite