Case Study: Coca-Cola HBC refreshes integrated reporting with Luminous

Coca-Cola HBC reduces strategic report by over 80 pages with Luminous

Coca-Cola HBC engaged Luminous to reimagine its integrated report, aiming to create a more concise narrative focused on content that truly matters to stakeholders. The challenge was to reduce repetition and excess detail that were detracting from the report's overall impact.

Luminous began by running 'Cut the Clutter' workshops with section owners, which led to a significant reduction of over 80 pages in the strategic report. They incorporated embedded links, QR codes, and videos to cater to digital audiences and embraced a new brand refresh, using data visualization to transform copy-heavy pages. The result was a streamlined, visually engaging report for Coca-Cola HBC that effectively communicates its core themes of innovation, growth, and sustainability with greater impact.

Coca-Cola HBC