Case Study: Biffa modernises its brand and unifies communications with Luminous

Biffa modernises its brand with Luminous in a 5-step REAL review

The waste management and recycling company Biffa approached Luminous with the challenge of modernizing its brand. Biffa's business had evolved with new product innovations and a more integrated service offering, but its existing brand identity had not kept pace with these changes.

Luminous conducted an in-depth discovery phase that included workshops and interviews. This led to the creation of a new unifying brand narrative and a refreshed visual identity. The solution included a new brand graphic system, an accessible typeface, and a suite of templates to aid rollout, all while retaining the powerful equity of Biffa's established name and red color.

Biffa