Case Study: Aston Martin Lagonda achieves standout ESG engagement with Luminous

Aston Martin Lagonda drives 671k social impressions with Luminous

Aston Martin Lagonda engaged the vendor Luminous to name, design, and launch its ambitious new ESG strategy. The challenge was to create a communications suite that would effectively present the automaker's vision to become a world-leading sustainable ultra-luxury business, engaging audiences across multiple digital channels and through a detailed Sustainability Report.

Luminous created the "Racing. Green." strategy name and developed a campaign featuring animated timelines, videos, and digital assets. The launch generated significant positive coverage from leading sustainability news outlets and achieved high engagement. Results included over 671,000 social media impressions, a 78% employee email open rate, and the campaign page becoming the most viewed page on the company website.

Aston Martin Lagonda