Case Study: Goboony boosts UK brand awareness and motorhome bookings with Luminous PR

Goboony gains 100+ media hits and 2.27B readership with Luminous PR

Goboony, a peer-to-peer motorhome rental platform based in the Netherlands, faced the challenge of cracking the UK market. Their goals were to raise brand awareness, grow their customer base, and increase their supply of available motorhomes for hire. To achieve this, they enlisted the help of the vendor, Luminous PR.

Luminous PR implemented a comprehensive campaign that included audience research, persona building, and crafting targeted narratives around the staycation trend. Their solution involved organizing press trips for journalists and creating data-driven stories for newsjacking opportunities. The results were outstanding, with Luminous PR securing over 100 pieces of coverage in top-tier national and trade publications, reaching an online readership of 2.27 billion. This effort successfully made Goboony a household name in the UK, dramatically increasing both the supply of motorhomes and customer demand, which led to UK expansion and further international growth plans.

Goboony