Case Study: Vertiv achieves a personalized global B2B web experience with Luminos Labs

Vertiv launches personalized B2B web experience with Luminos Labs and cuts customer support calls

Vertiv, a global provider of data center equipment and services, faced the challenge of rebranding and launching a new website that required multi-region and multi-language support, sophisticated product data management, and personalized content for partners. They partnered with Luminos Labs to develop a new CMS/eCommerce solution using Optimizely to build an enhanced B2B experience from the ground up.

Luminos Labs implemented a solution featuring Okta Single Sign-On for a unified login, a personalized partner and consultant portal, and GeoIP localization for 18 languages. The new website provided a tailored, localized user experience and integrated key systems like BrandMaker PIM/DAM. As a result, Vertiv launched its rebrand with enhanced functionality, leading to increased conversions, drastically improved page performance, and a decrease in customer support calls.

Vertiv