Case Study: Turn5 improves mobile conversion and reliability with Luminos Labs

Turn5 improves mobile conversion and launches multiple microsites with Luminos Labs

Turn5, a leading aftermarket automotive parts provider, faced challenges with an eCommerce site that could not handle its growth. Their website required an improved mobile experience, better QA resources, and dedicated microsites for new product lines. They partnered with Luminos Labs to update their site using the Optimizely commerce framework to meet these evolving needs.

Luminos Labs implemented a mobile-first solution featuring a redesigned user experience, dynamic product catalogs, and a multi-site CMS that supported new microsites. They provided extensive QA support and automation for improved reliability. The updated solution immediately improved mobile conversion rates, successfully launched new product lines including one for the Ford F-150, and established a more reliable digital commerce system, leading to a long-term continued relationship.

Turn5