Case Study: The Doctors Company enhances digital engagement with Optimizely and Luminos Labs

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Preview of the The Doctors Company Case Study

The Doctors Company launches 3 websites on time and on budget with Luminos Labs

The Doctors Company, the nation's largest physician-owned medical malpractice insurer, faced a challenge with its outdated, home-built CMS that could not support its customers or multiple brands. Needing a quick and budget-conscious website upgrade, they engaged Luminos Labs to implement a solution using Optimizely Web Content Management.

Luminos Labs designed and launched a unified site experience on the Optimizely platform, which included multi-site support for three separate brands, enhanced search functionality, and Azure AD integration. The implementation was completed on time and on budget, successfully re-platforming all three websites. The new multi-site capabilities eliminated the need for redundant pages and the Optimizely cloud hosting keeps future costs down as the company grows.


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