Case Study: Premier Designs launches a B2B2C eCommerce portal with Luminos Labs

Premier Designs launches B2B2C eCommerce for 30,000 jewelers with Luminos Labs

Premier Designs, an independent jeweler supplier with $200M in annual sales, had a basic website that was difficult to manage and lacked eCommerce capabilities. This created operational roadblocks, extended the sales cycle, and diminished their brand value. To address this, they partnered with Luminos Labs to implement a new solution using Optimizely commerce.

Luminos Labs developed a comprehensive B2B2C portal integrated with Microsoft Dynamics 365. The solution included personalized jeweler microsites, a partner portal with order and event management tools, and a custom API. This enabled Premier Designs to sell direct-to-consumer online through their jewelers, giving marketers independent control over the site and increasing operational efficiency.

Premier Designs