Case Study: New Belgium Brewing Company enables personalized beer pack building with Luminos Labs

New Belgium Brewing Company launches Build Your Own Pack with Luminos Labs, giving premium members a customizable beer grid

New Belgium Brewing Company faced a challenge with their online store, where customers could only purchase pre-made packs of beer and lacked the ability to create their own custom mixes. To address this and enhance personalization, they partnered with vendor Luminos Labs, which utilized the Optimizely platform.

Luminos Labs implemented a "Build Your Own Pack" digital experience for the brewery's Cellar Club members. This solution featured a grid interface that allowed customers to easily select and interchange beers while maintaining a consistent pack price, streamlining the process. The result was a highly personalized online shopping experience that mimored the feeling of picking beers in a physical store, significantly improving customer engagement for New Belgium Brewing.

New Belgium Brewing Company