Case Study: Murdoch's Ranch & Home Supply boosts online revenue by 22% with Luminos Labs

Murdoch's Ranch & Home Supply grows online revenue 22% with Luminos Labs

Murdoch's Ranch & Home Supply, a modern-day mercantile, faced challenges with its outdated eCommerce experience, including an inability to display product variations and inaccurate inventory data. To achieve a full digital commerce transformation and modernize its retail features, Murdoch's selected Luminos Labs as its implementation partner to upgrade its Optimizely platform.

Guided by Luminos Labs, the solution included complex integrations with systems like Tecsys for order management and the implementation of omnichannel features such as buy-online-pickup-in-store, online returns, and e-gift cards. The results were significant, with a 22% increase in online revenue, a 35% increase in users, and a 41% increase in sessions year-over-year, demonstrating the measurable impact of the partnership with Luminos Labs.

Murdoch's Ranch & Home Supply