Case Study: Jenson USA boosts conversion and customer experience with Luminos Labs and Optimizely

Jenson USA increases conversion and goes live 5 months early with Luminos Labs

Jenson USA, an original online bike shop, faced a challenge when their existing eCommerce platform could not support their 25% growth and was going out of business. Their implementation partner also failed to deliver the desired improvements in customer experience and conversion rates. To solve this, Jenson USA selected vendor Luminos Labs to re-platform their site using Optimizely.

Luminos Labs executed a comprehensive re-platforming that included a redesigned, responsive website, improved search and navigation, custom landing page tools, and a streamlined checkout process. The solution also involved complex integrations with new systems like Microsoft Dynamics 365. As a result, Jenson USA went live five months ahead of schedule and achieved measurable results including increased conversion, improved page performance, and decreased customer support calls.

Jenson USA