Case Study: ITA Group modernizes its digital ecosystem with Luminos Labs

ITA Group launches a modern digital ecosystem in under nine months with Luminos Labs

ITA Group, a global agency specializing in engagement solutions and corporate event management, faced significant operational challenges due to a fragmented legacy system. This complex setup, burdened with technical debt and a unique token-based reward system for each client, hindered their ability to scale and innovate. Luminos Labs was engaged to overhaul this digital ecosystem.

Luminos Labs implemented a strategic solution using Optimizely as a commerce CMS, integrated with inriver and Omnium. They developed a custom microservices-based pricing engine and migrated the system to .NET Core. This modernized platform allowed ITA Group to move from manual quarterly pricing updates to daily automated updates, dramatically improving efficiency and site performance. The work by Luminos Labs created a responsive, user-friendly foundation for future growth.

ITA Group