Case Study: Haynes Furniture streamlines operations and improves customer experience with Luminos Labs and Opti B2C

Haynes Furniture streamlines fulfillment with Luminos Labs on one Opti B2C platform

Haynes Furniture, a furniture retailer, along with The Dump, faced operational challenges and sought to enhance their customer experience and logistics. They partnered with Luminos Labs to integrate both brands onto a single instance of the Opti B2C platform, which also required rectifying an underperforming ERP system.

Luminos Labs implemented a unified platform with shared inventory systems and intelligent fulfillment logic to route orders from the closest warehouse, drastically reducing delivery times. The integration of the inriver PIM tool centralized product data, and advanced SEO strategies improved online visibility. As a result, both Haynes and The Dump achieved significant operational improvements, increased customer satisfaction, and a stronger online presence.

Haynes Furniture