Case Study: Harvey Performance modernizes its B2B customer experience with Luminos Labs and Optimizely

Harvey Performance launches Micro100 on its own with Luminos Labs

Harvey Performance, a provider of specialty carbide cutting tools, sought to modernize its B2B customer experience by unifying its multiple brands on a single digital infrastructure. They faced the challenge of building a non-traditional eCommerce site for their Helical brand, which sells through a distributor network rather than directly, and required numerous backend integrations and expertise. They selected Luminos Labs to implement a solution using Optimizely.

Luminos Labs designed a custom B2B commerce solution that included advanced search, user account features, a build-a-tool configurator, and a distributor locator. The implementation empowered Harvey Performance to successfully launch the Helical site and then independently launch a second brand site using the same scalable framework. The vendor's work resulted in an intuitive user experience that guides customers to the right solution and has increased sales through the distributor network.

Harvey Performance