Case Study: Crescent Electric modernizes omnichannel B2B commerce with Luminos Labs

Crescent Electric launches Optimizely CMS in a couple of months with Luminos Labs

Crescent Electric Supply Company, a national electrical supplier, needed to modernize its outdated digital storefront to provide a full omnichannel experience for its customers. The company faced the challenge of integrating complex, legacy systems from multiple acquired brands. Luminos Labs was engaged to help implement a modern digital experience platform.

Luminos Labs utilized a phased, MVP approach to implement Optimizely CMS and Commerce, along with inriver PIM and Hawksearch, to create a new foundational website. This solution integrated with Epicor Eclipse to seamlessly display customer-specific pricing and inventory, enabling transactional orders and a robust search experience. The new platform allows Crescent Electric to continuously optimize based on customer data and analytics, building a foundation for ongoing growth and a truly customer-centric approach.

Crescent Electric Supply Company