Case Study: Coastal Farm & Ranch creates an omnichannel shopping experience with Luminos Labs

Coastal Farm & Ranch boosts loyalty sign-ups with Luminos Labs

Coastal Farm & Ranch, an outdoor supply retailer, faced the challenge of expanding from its brick-and-mortar roots into the digital world. They needed to build an eCommerce website from scratch and integrate it with their existing in-store systems, including their ERP, OMS, PIM, and their Coastal Country Club loyalty program. To address this, they partnered with vendor Luminos Labs to implement a solution using the Optimizely digital experience platform.

Luminos Labs implemented the Optimizely platform and integrated it with the retailer's back-end systems using a middleware and message broker approach. This created a seamless omnichannel experience, enabling features like buy online pick up in store, online loyalty program management, and digital promotions. The solution resulted in happier customers, a significant increase in loyalty program sign-ups, and gave Coastal the tools to easily manage their digital presence.

Coastal Farm & Ranch