Case Study: Classic Home achieves a more efficient, user-friendly digital experience with Luminos Labs

Classic Home eliminates manual data handling with Luminos Labs and automates 2 key site features

Classic Home, a furniture and lifestyle brand, faced challenges with messy, manually-managed data and an inefficient website that hindered both customer and employee experiences. They partnered with Luminos Labs to address these issues and implement a more modern digital infrastructure, including an Optimizely integration.

Luminos Labs built several solutions, including an express registration feature and a Project Builder tool for customer room customization. The most significant impact came from integrating Optimizely with the Syspro ERP system, which automated data processes. This created a cleaner, more efficient digital ecosystem for Classic Home, resulting in a more user-friendly website for customers and eliminating the need for manual data intervention by employees.

Classic Home