Case Study: Carestream Dental transforms the digital shopping experience with Luminos Labs

Carestream Dental expands to multi-market commerce with Luminos Labs

Carestream Dental, a dental imaging and software provider, faced challenges with its digital ecosystem. Its home-built CMS was insufficient, and its existing Optimizely CMS instance had pain points, including a confusing navigation structure that made it difficult for customers to find products. To modernize and improve their digital experience, Carestream Dental engaged Luminos Labs to implement Optimizely Commerce and upgrade their CMS.

Luminos Labs redesigned the website with an improved navigation and product page structure. The solution included implementing multi-market, multi-currency, and multi-language capabilities for global operations and integrating the platform with SAP ERP via Microsoft Azure. This created a more intuitive and engaging digital experience for customers. The vendor, Luminos Labs, delivered a modernized platform designed to deepen customer connections and drive higher purchasing conversions.

Carestream Dental